Design is the intermediary between information and understanding
Richard Grefé
Former executive Director of AIGA
My Story
Since childhood, I have always been "making things." Whether it is knitting, sewing, graphic design or jewelry making, creativity has always been a crucial part of my life.
I was trained in Italy, at the Scuola Politecnica di Design in Milano, where I developed a keen eye for color and style. I then attended the prestigious Art Center College of Design in Pasadena, Ca, earning a degree in Graphic Design and Packaging and graduating with honors.
For me, design is not only a business, but a lifestyle. I believe we are esthetic beings: we react to beautiful things and pleasing objects. I translate this into my design by creating visual systems that communicate my client's message with simple, accessible, abstract, fresh design.
Clean shapes, a distinct ability to synthesize information, deep typography knowledge and a an unparalleled understanding of color make me an experienced communicator through graphic and digital design.
I started my career working with corporations such as Coca Cola Mexico, Univision, Monte Xanic Winery and Santo Tomás Winery. With over 20 years experience, I have specialized in small businesses, giving me a unique opportunity to engage with my clients on a personal level, resulting in years long working relationships.
"When I design, it is about colors, shapes, fonts, etc. When I knit, it is about yarn weights, textures and accents. When I decorate, it is about space, contrast and color. When I dress, it is about comfort, contrasting textures and accessories.
But it always stems from having an 'eye' or 'style' for creativity and an authentic, aesthetic result."
Services
Graphic Design
Applied to anything and everything. Is how I turn ideas into visuals that speak. It’s mixing color, type, and layout to make something not just look good—but feel right. Whether it's a logo, a poster, or a social media post, graphic design is my favorite way to tell stories without saying a word.
Digital Web & Media
Is like matchmaking—but for brands and people online. I love crafting content, ads, and strategies that connect the right message with the right audience at just the right time. Whether it’s through websites, social media, emails, or clever campaigns, it’s all about grabbing attention, sparking interest, and turning clicks into real connections.
Branding
Is more than just a logo—it's the whole vibe. It’s the personality, voice, colors, and style that make a brand feel like something real. I love helping people discover what makes their brand unique, then bringing it to life so it stands out and sticks in people’s minds. Think of it as giving your business its own look, tone, and swagger.
Packaging
Is all about creating that “wow” moment when someone sees a product for the first time. It’s the perfect mix of function and visual storytelling—designed to catch eyes, reflect the brand, and stand out on the shelf. Good packaging doesn’t just hold a product—it speaks for it.
Print Design
Is where creativity meets paper (yes, real paper!). I love taking ideas and turning them into something you can actually hold—like posters, flyers, menus, or magazines. There's just something magical about seeing your design come to life in ink and texture. It’s design you don’t just see—you feel.
Signage
Is like creating visual breadcrumbs that guide, inform, or shout “look over here!” Whether it’s a storefront, event sign, or wayfinding system, it’s all about making sure the message is clear—and impossible to ignore. Big, bold, and straight to the point (just like great signs should be).
Why Hire me?
A boutique approach sits at the intersection of strategy and craft—offering the sophistication of an agency with the care, clarity, and accessibility of a dedicated partner.
You Get a Personal Touch
Your work isn’t passed through teams or templates.
You collaborate directly with the designer shaping your brand—someone who listens, understands your mission, and designs with intention.
Thoughtful Branding (Not Just “Pretty”)
Design isn’t decoration. It’s meaning.
Your visual identity is built to reflect who you are, what you stand for, and how you want to be remembered.
Strategic Communication
Every color, font, layout, and visual choice supports a purpose:
Clear messaging
Consistent presence
Confident storytelling
Design that guides, not distracts.
Impactful Marketing Without Agency Overhead
You get high-quality, cohesive creative—without bloated retainers or one-size-fits-all solutions.
A Serious Love of Color
Color sets tone, emotion, and energy.
Used well, it creates connection, recognition, and momentum.
Here, color isn’t an afterthought—it’s a signature.
Look at my portfolio.
Then give me a call.
Great design starts with a simple conversation.